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Оглавление - Lewwinski Business Management
- Unit 1. Introduction to Business Management
- 1.1 What is business?
- 1.2 Types of business entities
- 1.3 Business objectives
- 1.4 Stakeholders
- 1.5 Growth and evolution
- 1.6 Multinational companies/MNCs
- Unit 2. Human Resource Management
- 2.1 Introduction to human resource management
- 2.2 Organisational structure
- 2.3 Leadership and management
- 2.4 Motivation and demotivation
- 2.5 Organisational/corporate culture (HL only)
- 2.6 Communication
- 2.7 Industrial/employee relations (HL only)
- Unit 3. Finance and Accounts
- 3.1 Introduction to finance
- 3.2 Sources of finance
- 3.3 Costs and revenues
- 3.4 Final accounts
- 3.5 Profitability and liquidity ratio analysis
- 3.6 Debt/equity ratio analysis (HL only)
- 3.7 Cash flow
- 3.8 Investment appraisal
- 3.9 Budgets (HL only)
- Unit 4. Marketing
- 4.1 Introduction to marketing
- 4.2 Marketing planning
- 4.3 Sales forecasting (HL only)
- 4.4 Market research
- 4.5 The seven Ps of the marketing mix
- 4.6 International marketing (HL only)
- Unit 5. Operations Management
- 5.1 Introduction to operations management
- 5.2 Operations methods
- 5.3 Lean production and quality management (HL only)
- 5.4 Location
- 5.5 Break-even analysis
- 5.6 Production planning (HL only)
- 5.7 Crisis management and contingency planning (HL only)
- 5.8 Research and development (HL only)
- 5.9 Management information systems (HL only)
- {⬜}{️} Toolkit
- How to approach Toolkit
- Toolkit 1. SWOT analysis
- Toolkit 2. Ansoff matrix
- Toolkit 3. STEEPLE analysis
- Toolkit 4. Boston Consulting Group (BCG) matrix
- Toolkit 6. Decision tree
- Toolkit 5. Business plan
- Toolkit 7. Descriptive statistics
- Toolkit 8. Circular business models
- Toolkit 9. Force field analysis (HL only)
- Toolkit 10. Gantt chart (HL only)
- Toolkit 11. Hofstede’s cultural dimensions (HL only)
- Toolkit 12. Porter’s generic strategies (HL only)
- Toolkit 13. Contribution (HL only)
- Toolkit 14. Critical path analysis (HL only)
- Toolkit 15. Simple linear regression (HL only)